There are some high points, a few misses, and a little bit of the requisite schmaltziness. Now, 'tis finally the season! Salon took a look at what representation and inclusion on Hallmark, Lifetime and Hulu - which had the buzzy "Happiest Season" - looked like this holiday season. Several months later, Hallmark announced that "LGBTQ storylines, characters, and actors" would be included in their 2020 films. Moving past racial diversity, this year, the networks all apparently got the memo to try to queer up Christmas. It wasn't until 2019's "Twinkle All The Way" that a gay kiss was featured on-screen during the "It's A Wonderful Lifetime" lineup, but only as part of a subplot.
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Since then, TV's holiday movie fare fortunately hasn't been such a whitewashed Christmas, and that should be acknowledged and applauded. It's like watching 'The Stepford Wives,' but scarier, since the evil plot to replace normal people with robots is never actually revealed." In the 20 years since, other networks, notably Lifetime, have gotten in on the game, turning end-of-year programming into a nonstop marathon of tinsel, kisses and Christmas dreams coming true.īut the genre hasn't always brought good cheer to viewers, many of whom noticed a distinct lack of marginalized groups. As Salon's Amanda Marcotte pointed out last December, "running down this year's schedule of Christmas movie offerings is like a trip into an uncanny valley of shiny-teethed, blow-dried heteronormative whiteness, with only a few token movies with characters of color. In 2000, the Hallmark Channel aired its first original holiday-themed movie, "The Christmas Secret," about a professor who sets out to prove that reindeer can fly, and later meets Santa.